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The I.D.E.A.L. System was created to drive more students to your door.
From every aspect of the design to the actual coding of the site, it is made for one reason: bringing you more students => more money.
Below is a just one example to demonstrate the I.D.E.A.L. system and how it's constantly working for you -even when you're off teaching class or doing a performance.
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Identity
Why You Need It: Let them connect with you, and you'll get the business. It's designed to get them knowing your name & being familiar with you. Stand out from the rest of them, and get more business automatically. |
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Dance Focus
Why You Need It: Get people focused on what they came for => info on dance with you. Your site is their direct link between the information they're looking for and actually coming into your studio. Get them hooked on your dance focus. Get the need in them built up so that the only way to quench their thirst is for them to call and do business with you. Show them testimonials on every page of people just like them who cherish you. |
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Events
Why You Need It: It's purpose is two-fold. #1.) Show people all the exciting things you're doing. Be the 'hot' studio in town. No one wants to be left out. Show them how busy you are (or appear that way until you are), and reap the additional inquiries. #2.) Google loves fresh stuff. If you're always changing around your events, news, calendar, testimonials, etc, Google visits you more often => You get better ranking => You get more students. |
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Auto-responder
Why You Need It: If you're not following up with interested customers, you're losing money. Get your website working for you even when you're off teaching classes, with your family, or taking a vacation. Contacting the customer and getting them warmed up to you with an auto-responder is necessary. |
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Lead Generation
Why You Need It: Every page has big contact info so whenever and wherever they are on your site, they can immediately get ahold of you. Don't make 'em guess or they might second guess the whole thing and NOT choose you. Whenever they're ready to go, make it easy for them to contact you and you'll get more students. I'm constantly surprised at how many websites don't have contact information readily displayed. |
What It Is: Who you are, your logo, your brand
What it is: photos, videos, testimonials, text, calendar, everything 'dance' about your business
What It Is: upcoming news, events
What It Is: Automatically emails anyone who signs up with their contact information. Integrates with any service, ie aweber, iContact, Constant Contact, InfusionSoft
What It Is: phone number, contact info, contact form, i.e. multiple ways to contact you on every page
"hey chad,
i checked out your website, pressed the "green button"... it's awesome!
[talking about the green button on the home page] i am just pissed now because i wish we would have had you do it all in
the first place."
"His focus is being the best. He possesses the most coveted techniques in the online industry – from web design, to online marketing, to lead generation...He is my one stop shop for all my web needs."
"Your consistent attention to detail is of tremendous importance to me, as it is to my clients. Our company is a premier entertainment agency, and as such we have very high expectations for everyone with whom we work. Your level of service meets and exceeds those expectations.
I have received high accolades about your dancers, from our small corporate events, up to the large annual ball that we’ve done."
